- A flashy video on Cali’s El Mio (“Mine!”) by Mauricio Alzate is a nice example of how all the techniques of marketing video can be applied to something as seemingly prosaic as BRT. If you live in a wealthier country you my find this video easy to make fun of, but BRT can be transformative in a city that has known only a gridlock of collective taxis, pedicabs, etc., and this kind of flashiness has a role in building understanding and excitement about that.
- From Bucaramanga, a video on how using your new smartcard system correctly will help you win the approval of pretty young women.
- From Pereira, an informative nonflashy video showing how the BRT system looks from a driver’s point of view, with little text boxes capturing the viewer’s thoughts along the way. This video is a good place to notice the South American preference for high-platforms with high-floor buses. Most of the rest of the world prefers low-floor, partly because of inter-operability with ordinary street-running and also for ease of emergency exits between stations, as well as for the intrinsic qualities of vertical space within the vehicle. So when you see a high-floor system outside South America you can be pretty sure that South American planning consultants have been there.
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