My post on crowdsourcing bus stop design included a pitch for the importance of branding in making a particular quality of service visible. I cited the obvious example of the Los Angeles Metro Rapid, the region’s network of frequent and relatively fast buses. Integral to the Rapid product was a distinctive logo, colour scheme, and on the first lines at least, shelter design.
Those canopy stops for L.A.’s Rapid are only on the two demonstration lines (Wilshire/Whittier and Ventura). Now that Metro has 28 Rapid lines, it’s going to become impossible to deliver any improvements. … Next, we have to work on fully decoupling the notion that Metro is any sort of bus rapid transit. It’s limited-stop bus service with marketing.