Sometimes automated customer service is so bad that it becomes a kind of modern art. Today, arriving at Paris’s Gare de l’Est to pick up my pre-booked electronic TGV ticket, I discovered that the machines for this purpose didn’t like my credit card, so I was told there was no choice but to wait in the general ticketing queue of the SNCF (the French national railway), which took about an hour.
The queue gave me plenty of time to study the row of ticket windows, mostly unstaffed, and the convenient electronic signs above each one. As often happens at airports, these signs were mostly saying irrelevant things. One sign, for example, specified international sales, and another domestic sales, even though we were clearly all in one queue and they were just taking whoever was next. The faux-order conveyed by these signs is harmless enough, as long as nobody takes them seriously. Continue Reading →